{"product_id":"pop","title":"Pop!","description":"\u003cp\u003eAn inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.\u003c\/p\u003e\u003cp\u003eNew copy, New condition.\u003c\/p\u003e","brand":"Just Great Books","offers":[{"title":"Default Title","offer_id":46253970391274,"sku":"SEAL-1-S1-ST1-02-N","price":8.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/1735\/7290\/files\/content_e868b6e5-b1c6-4c15-a547-07277e68b0c4.jpg?v=1788937540","url":"https:\/\/justgreatbooks.org\/products\/pop","provider":"Just Great Books","version":"1.0","type":"link"}