{"product_id":"tapping-the-west-alberta-craft-beer","title":"Tapping the West: How Alberta's Craft Beer Industry Bubbled Out of an Economy Gone Flat","description":"\u003cp\u003e\u003cstrong\u003eTapping the West\u003c\/strong\u003e traces Alberta's craft beer transformation after regulatory change opened the door to small-scale brewing. Combining social history, policy context, and tasting observations, the book follows how a region once defined by oil adapted and diversified through beer.\u003c\/p\u003e\u003cp\u003eWriter Scott Messenger tours farms, brewhouses and archives to explain why Alberta's barley and hop growers matter, and how legislators and entrepreneurs helped create a thriving microbrew scene. Profiles include industry figures and hop-farming pioneers who helped take local beer from niche to notable.\u003c\/p\u003e\u003cp\u003eThe narrative balances practical tasting notes with broader economic and cultural shifts, ending in a celebratory pub crawl that underlines the community spirit behind the movement.\u003c\/p\u003e\u003ch3\u003eInside you'll find\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTimeline of deregulation and industry growth\u003c\/li\u003e\n\u003cli\u003eProfiles of brewers and hop farmers\u003c\/li\u003e\n\u003cli\u003eFarm-to-brew insights and tasting commentary\u003c\/li\u003e\n\u003cli\u003eContext on policy, science and local economy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Just Great Books","offers":[{"title":"Default Title","offer_id":45710253588714,"sku":"JGB-CAD-4-Shelf-3-ST-3-7-1771513209-0","price":13.01,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/1735\/7290\/files\/81uOAhqTvQL.jpg?v=1762991821","url":"https:\/\/justgreatbooks.org\/products\/tapping-the-west-alberta-craft-beer","provider":"Just Great Books","version":"1.0","type":"link"}