{"product_id":"this-i-know-marketing-lessons-from-under-the-influence","title":"This I Know: Marketing Lessons from Under the Influence","description":"\u003cp\u003eIn \u003cstrong\u003eThis I Know\u003c\/strong\u003e, advertising veteran Terry O'Reilly distills decades of marketing experience into an accessible guide for small businesses and entrepreneurs. Drawing on his award-winning career and insights from CBC Radio’s \u003cem\u003eAge of Persuasion\u003c\/em\u003e, he offers clear principles for standing out in crowded markets.\u003c\/p\u003e\u003cp\u003eO'Reilly explores topics like defining the true nature of your business, leveraging counterintuitive thinking, and recognizing opportunities others miss. He emphasizes the power of the “extra inch” over the extra mile, showing how small changes can yield significant impact.\u003c\/p\u003e\u003ch3\u003eKey Takeaways\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdentify and exploit real market opportunities\u003c\/li\u003e\n\u003cli\u003eApply counterintuitive strategies for better ROI\u003c\/li\u003e\n\u003cli\u003eBuild genuine customer relationships\u003c\/li\u003e\n\u003cli\u003eMaximize impact on limited budgets\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you’re launching a startup or growing an existing venture, \u003cstrong\u003eThis I Know\u003c\/strong\u003e delivers practical tactics and inspiring case studies to help you compete with larger brands and achieve lasting results.\u003c\/p\u003e","brand":"Just Great Books","offers":[{"title":"Default Title","offer_id":45024180109546,"sku":"CAD-1-Shelf-4-ST-2-5-2-3M-1.1lb","price":9.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/1735\/7290\/files\/719TDnxKrIL.jpg?v=1744402140","url":"https:\/\/justgreatbooks.org\/products\/this-i-know-marketing-lessons-from-under-the-influence","provider":"Just Great Books","version":"1.0","type":"link"}