Be Obsessed or Be Average is a high-energy guide for people who feel stuck in comfortable mediocrity and are ready to chase much bigger goals. Drawing on the author’s journey from rock bottom to building multiple companies, it argues that intense, focused obsession can be a powerful engine for extraordinary results.
Instead of accepting other people’s definition of “reasonable” success, the book urges readers to reclaim their biggest ambitions and pursue them unapologetically. It challenges the cultural push toward balance and playing it safe, suggesting that this mindset often leads to stagnation rather than fulfilment.
Structured as both a manifesto and a practical handbook, it outlines how to treat ambition as fuel, turn criticism into motivation, and aim for outcomes that feel wildly beyond the norm. Readers are encouraged to rethink their relationship with work, money, and risk in order to build a life that reflects their strongest desires.
Inside you’ll explore:
- How to set bold, daily goals that stretch your limits
- Ways to transform doubt and negativity into drive
- Strategies for using money as a tool to expand opportunities
- Mindset shifts that support sustained, high-level performance
Ideal for entrepreneurs, sales professionals, and ambitious employees, this book speaks to anyone who wants more than an average career and an average life.
