Drawing on the author’s experience leading Lucasfilm’s distribution sales and overseeing the release of Star Wars Episode III, this book reveals how film, television and video markets collaborate and compete to drive revenue. It shows the path from an initial concept to a billion-dollar franchise, highlighting the often-overlooked distribution networks that shape the entertainment industry.

Readers gain a macro-level overview of global market segments, practical insights into financing strategies and detailed analysis of each outlet—from theatrical and home video to TV, digital streaming and merchandising. This clear, apprentice-style approach bridges theory and real-world practice.

Ideal for media executives, producers, entertainment lawyers and students, the book offers a wide-ranging look at distribution channels and their impact on a project’s bottom line.

Key Features

• Insider perspective from Lucasfilm distribution head
• Case studies including Star Wars Episode III
• Coverage of theatrical, TV, video, online and VOD markets
• Theoretical and practical strategies to maximize profits

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