The Corporate Blogging Book — Everything You Need to Know to Get It Right
About the book
Practical guide to planning and running corporate blogs that deliver measurable results. It explains how well-orchestrated blogs can extend reach, support messaging, and remain cost-effective for organizations of different sizes.
The book addresses time commitments, legal and reputational risks, and the techniques behind top corporate blogs, illustrated with real-world examples and actionable recommendations. Portfolio Hardcover; published 2006; 240 pages.
Recommended for communications managers, marketing teams, and executives seeking a clear framework to start or improve a company blog.
- Content strategy and editorial planning
- Time and resource estimates
- Legal issues and risk management
- Examples and implementation tips
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Easy to order online, got a confirmation email right away, shipping was fast, received book within one week! Thank you!
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i received my order right away and the book was in excellent condition. very happy
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The book was in excellent condition and it arrived in approximately 5 days, much sooner than I had expected. I would definitely recommend this vendor.
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