Creativity, Inc. (Expanded Edition): Leadership & Creative Management

Creativity, Inc. (Expanded Edition): Leadership & Creative Management

Author(s): Ed Catmull, Amy Wallace
Publisher: National Geographic Books
Binding: Hardcover
Regular price $9.99
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Creativity, Inc. offers an inside view of how Pixar built a culture that protects imagination and turns ideas into memorable films. Ed Catmull draws on decades at the studio to show how leadership choices shape creative work.

The book explains practical systems—meetings, candid reviews, and feedback practices—that help teams improve ideas, surface hidden problems, and take informed risks without stifling invention.

Key themes

  • Designing feedback structures that foster honest critique
  • Building teams that elevate ideas rather than derail them
  • Balancing risk, error correction, and long-term innovation

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