Finding the Next Starbucks presents a systematic approach to spotting early-stage companies with the potential to become market leaders. Drawing on long-term research and case studies, the book highlights sectors likely to produce big winners, including peer-to-peer networking, nanotechnology, and alternative energy.

The author defines a clear screening framework—the four Ps: people, product, potential, and predictability—and explains why many emerging opportunities are overlooked by large research shops focused on established names. Chapters combine strategic guidance with real-world examples and forecasts.

What you’ll find inside:

• Actionable criteria to identify high-growth prospects
• Sector outlooks and early-stage signs to watch
• Interviews with business leaders such as Howard Schultz, Bill Campbell, Vinod Khosla, and Michael Milken

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