Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation shows how principles from improvisational comedy can unlock serious results in business. Drawing on decades of experience from a Minneapolis comedy theatre, the book translates stage-tested creativity tools into a repeatable process for generating and developing ideas.
Focusing on eight core principles, the author lays out how teams and leaders can surface more and better concepts, move beyond fear and judgement, and turn raw brainstorming into actionable innovation. Case studies and client stories from major companies illustrate how these techniques work in real corporate environments.
Rather than stopping at wild ideas, the book emphasizes practical application—how to shape, constrain, and refine concepts so they can survive the conference room and thrive on the factory floor. Readers learn how to take ideas from individual inspiration to collaborative execution.
Written in a light, engaging style, this guide is aimed at business leaders, managers, facilitators, and teams looking for a fresh, energizing approach to creativity and problem-solving.
Key features
- Eight clear principles for ongoing idea generation
- Improv-inspired tools adapted for business settings
- Real-world examples from well-known companies
- Focus on turning ideas into implementable solutions
