Innovation Capital explains why reputation and networks often matter more than raw creativity when turning ideas into commercial success. Drawing on research and interviews with leaders such as Jeff Bezos, Elon Musk, Marc Benioff and Indra Nooyi, the book identifies what allows some people to marshal resources and attention for new ventures.

Readers will find practical frameworks to assess and grow their influence: how to build credibility early, attract allies, and persuade stakeholders to back projects before a track record exists. The guidance blends empirical research with real-world case examples.

What you'll learn

• How to measure and amplify your innovation capital
• Techniques to win resources and attention for new initiatives
• How leaders sustain influence while scaling ideas

We ship at a flat rate of $9.99 per order. Orders $35 and up ship free of charge.