No B.S. Price Strategy challenges common pricing assumptions and presents a direct, results-focused approach to setting prices that protect margin and strengthen market position. It emphasizes strategic pricing choices over simple discounts.

Topics covered include recognizing price-based buyer behavior, competing with free offers, discounting without devaluing your product, and applying price elasticity to real decisions. Clear examples and actionable frameworks help translate ideas into immediate changes to pricing and fees.

Key takeaways

• How to use price as a strategic advantage
• Ways to discount without eroding value
• Techniques to avoid price-driven customers
• Approaches for winning competitive price battles

Practical and tactical, this 288-page paperback from Entrepreneur Press is geared toward business owners, marketers, and entrepreneurs who want concrete pricing tools to improve profitability.

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