No B.S. Price Strategy challenges everything you think you know about pricing and profitability. Instead of quick discount tricks or gimmicky offers, the authors lay out a direct, unapologetic approach to using price as a powerful lever for profit, positioning, and long-term business strength.
Drawing on real-world examples and straight-talking advice, the book explains how to move beyond competing on price alone and stop attracting customers who buy only on the lowest number. It shows how to protect margins, compete effectively with “free,” and use price to signal value rather than cheapness.
Readers learn how to design intelligent price structures, avoid the most common pricing and fee mistakes, and think strategically about when and how to discount without weakening their brand.
Inside you’ll explore:
- The most damaging price and fee failures and how to avoid them
- Ways to discount without devaluing your offer
- How to handle price wars and price-sensitive competitors
- The real business impact of “free” and how to use it wisely
- Principles for turning price into a competitive advantage
Direct, practical, and focused on results, this book is aimed at entrepreneurs, small-business owners, and marketers who want to use pricing to drive profit, not just sales volume.
