Nudge: Improving Decisions About Health, Wealth, and Happiness explores why people so often make poor choices and how small changes in how options are presented can lead to better outcomes.

Drawing on decades of behavioural science research, the authors show that no decision is made in a neutral setting. Subtle design features in our environment—forms, defaults, menus, incentives—can push us toward or away from wise choices about money, health, education, and the environment.

Instead of limiting freedom, the book proposes “choice architecture”: structuring choices so that the easiest path is also a beneficial one for individuals and society. Through vivid real-world examples, it explains how nudges can improve savings rates, organ donation, school lunches, energy use, and more.

Accessible and practical, this influential work is ideal for readers interested in psychology, economics, public policy, or simply making better decisions in everyday life.

• Introduces key ideas in behavioural economics
• Explains how biases shape everyday choices
• Shows how to design smarter policies and systems
• Offers tools to improve personal and family decisions

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