Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

Author(s): Ric Merrifield
Publisher: FT Press
Binding: Hardcover
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Rethink challenges the obsession with how work is done and redirects attention to what and why a company does it. The book offers a practical framework to discover which activities truly drive value and which drain resources.

Through clear techniques and decision rules, readers learn to prioritize investments, expose hidden value, and design plug-and-play management approaches that increase agility and efficiency.

Filled with examples from ING DIRECT, Amazon, and Procter & Gamble, the book is aimed at managers and executives seeking measurable cost reduction and stronger innovation outcomes.

  • Identify core vs. redundant activities
  • Prioritize investments with better information
  • Reconfigure teams and tech for agility

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