Super Mario: How Nintendo Conquered America traces the unlikely rise of Nintendo from a struggling offshoot in the United States to a dominant force in the global video game industry. Beginning with a warehouse full of unsold Radar Scope arcade cabinets, it follows the bold decision that led to the creation of Donkey Kong and the birth of Mario.

The book explores how a young artist, Shigeru Miyamoto, transformed a failing product into a cultural phenomenon, introducing an angry gorilla, a daring jumper, and eventually the iconic plumber recognized around the world. It shows how these early creative risks reshaped arcade gaming and laid the foundations for Nintendo’s home console success.

Readers gain insight into Nintendo’s evolution from a Japanese trading card company into a powerhouse of imaginative game design and character-driven storytelling. The narrative highlights the strategic choices, design philosophies, and cultural moments that helped Mario star in hundreds of games and generate billions in revenue.

Ideal for gamers, pop culture enthusiasts, and business readers alike, this book offers an engaging behind-the-scenes look at how Nintendo captured the American market and helped define modern video games.

We ship at a flat rate of $9.99 per order. Orders $45 and up ship free of charge.