Michel Robert delivers a streamlined framework for corporate strategy in The New Strategic Thinking: Pure and Simple. Drawing on his turnaround experience at Caterpillar, he distills strategic planning into clear, manageable steps suitable for any organization.
Robert’s method unfolds in four essential phases: assembling a dedicated strategy team, pinpointing the company’s driving force, selecting the optimal focus—whether product, customer, or market—and executing initiatives across all levels. Each phase builds on the last to ensure cohesive action and measurable progress.
Illustrated with detailed case studies from Caterpillar and other leading firms, this guide shows how real-world organizations have applied these principles to achieve measurable results. By focusing on core drivers and disciplined rollout, organizations can avoid common pitfalls and maintain a competitive edge.
Key takeaways include:
- Forming and empowering cross-functional teams
- Defining strategic focus and aligning resources
- Rolling out and monitoring organization-wide initiatives
Concise and practical, The New Strategic Thinking offers managers and executives actionable insights that translate theory into effective strategy execution.
