Overview

The Way of Nowhere lays out a clear, practice-driven approach to expanding creative potential across organisations and individuals. Drawing on the consultancy Nowhere's change programmes, the book centres on eight focused questions and supporting methods used in real-world transformations.

Using case examples from major UK businesses and public agencies, it emphasises co-creation, culture work and simple routines that surface hidden opportunities. The emphasis is on tools and habits teams can adopt to make creative contribution repeatable and strategic.

Recommended for leaders, innovation teams and consultants who want structured ways to foster creativity and embed it in everyday work.

• Eight discovery questions to guide creative work
• Practical tools and real-world examples
• Steps to embed creative practice across teams

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