Why We Buy offers a research-driven look at how people shop and what shapes their choices. This revised edition expands the original study to include online retail and novel retail environments around the world.

The book examines how layout, display, service and digital interfaces influence customer behavior and purchasing decisions. It pairs observational research with real-world examples from innovative malls and stores, and it highlights common online mistakes and how e-tailers can perform better.

What you'll find inside

• Evidence-based insights on in-store shopper behavior
• Practical guidance for e-commerce and omnichannel strategy
• Case studies from global retail environments and new market trends

Recommended for retailers, marketers, designers and anyone studying consumer behavior who wants clear, practical strategies grounded in observation and research.

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