Tracing the evolution of flower shops from the Victorian era to modern floristry, Saying It with Flowers explores the people, skills and everyday rhythms behind floral retail. The narrative focuses on shop life, the craft of arranging and the local networks that kept businesses running.

Using social and trade history, the book shows how florists adapted to changing tastes, technologies and uses of flowers. Short profiles and behind-the-scenes anecdotes illuminate the practical skills and community roles of shop workers.

Suitable for readers interested in social history, craft traditions or horticultural culture, the book combines historical overview with human stories that reveal why flower shops mattered.

• Historical overview of floristry
• Profiles of shop workers and artisans
• Exploration of trade, craft and cultural roles

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