The Square and the Tower: Networks and Power from the Freemasons to Facebook

6500991

The Square and the Tower: Networks and Power from the Freemasons to Facebook

Author(s): Niall Ferguson
Publisher: Penguin
Binding: Paperback
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From the cults of ancient Rome to the rise of Facebook, informal networks have shaped power and driven change across history. Niall Ferguson uncovers the hidden connections that often outmaneuver formal hierarchies.

By tracing concepts such as clustering, degrees of separation, weak ties and contagions, this work reveals how revolutionary ideas spread and which institutions withstand waves of disruption.

  • Historical turning points through the lens of networks
  • Insights into modern social media and Silicon Valley
  • Applications of network theory to power and innovation

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