In The Mavericks, Paul Grescoe delves into the world of Western entrepreneurs whose bold ideas and unconventional approaches reshaped industries. Drawing on diverse case studies, he uncovers the mindset, innovation tactics and risk-taking strategies that set these trailblazers apart.

Grescoe’s narrative reveals how each maverick navigated challenges—from capital constraints to market skepticism—to build lasting ventures. Readers gain a behind-the-scenes look at real-world failures and triumphs, with lessons that apply to startups, established firms and individual projects alike.

Key takeaways:

• In-depth profiles of standout Western business leaders
• Actionable strategies for fostering innovation
• Insights on leadership, risk management and scaling
• Lessons on resilience and creative problem-solving

Whether you’re an aspiring founder, seasoned executive or curious reader, The Mavericks offers practical guidance and inspiration for driving growth and embracing entrepreneurial courage.

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