Euroclash examines how the EU’s market integration has transformed trade, employment and business structures across Europe. Drawing on extensive evidence, the book reveals how open borders and regulatory alignment have increased trade flows, created jobs, and reorganized companies across national boundaries. It argues that these economic shifts have given rise to a genuinely transnational European society.
Moving beyond economics, it explores the forging of a European identity through popular culture and political discourse. The analysis identifies three social groups—the primary beneficiaries of integration, those who remain cautious, and the pivotal middle-class swing voters—to explain current political tensions and debates over national sovereignty and welfare policy.
By examining real-world cases across member states, the book illustrates how integration influences elections, policymaking and everyday interactions—from cross-border business partnerships to youth exchanges—highlighting the stakes for Europe’s next chapters.
Key themes:
- Economic integration and market impact
- Transnational European identity
- Political divides and policy implications
With rigorous analysis and clear evidence, Euroclash is essential for students and scholars of political science, European studies, and international relations seeking to understand the EU’s societal and political transformations.
