Henry A. Giroux’s The Mouse That Roared: Disney and the End of Innocence unpacks how the Disney Corporation operates as a political and cultural powerhouse. Giroux examines the strategies through which Disney shapes our collective memory, producing children as consuming subjects and normalizing conservative ideological positions.
Through detailed analysis, the book reveals the corporation’s tactics for hiding behind a veneer of innocence and entertainment. Giroux argues that Disney’s influence extends far beyond film and theme parks, reaching into global economics and educational practices to sustain a particular worldview.
Giroux supports his arguments with case studies spanning iconic characters, theme park attractions and major film franchises. He demonstrates how Disney’s storytelling and branding strategies consolidate its authority over both childhood experiences and adult perceptions.
Ideal for cultural studies students, media scholars and those interested in corporate power, it offers a critical lens on popular culture and encourages readers to question the assumptions often hidden beneath family-friendly entertainment.
Readers will gain insight into:
- How Disney crafts public memory and narrative
- The company’s role in fostering consumer identities
- The ideological messages embedded in its content
- Disney’s impact on global culture and economy
