Morning Radio: A Guide to Developing On-Air Superstars

6389623

Morning Radio: A Guide to Developing On-Air Superstars

Author(s): Tracy Johnson, Alan Burns
Publisher: T. Johnson
Binding: Paperback
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Morning Radio provides straightforward, field-tested guidance for hosts, programmers and managers aiming to improve morning show performance. The book focuses on practical techniques for crafting memorable segments, pacing shows, and sharpening on-air delivery.

Drawing on industry experience, it emphasizes audience engagement, timing, and leadership within a morning team. Content is organized for easy reference by talent and station staff alike.

Published by T. Johnson in 1999 (282 pages), the guide is useful for broadcasters, program directors and anyone building a career in radio.

Topics covered

  • Show preparation and pacing
  • Segment design and content strategy
  • On-air presentation and voice work
  • Programming and team leadership

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