Marketing Management: An Asian Perspective offers a thorough introduction to marketing principles tailored for Asian markets. The text pairs theory with regionally relevant examples and classroom-ready case studies to make concepts easier to apply.

Designed for undergraduate marketing courses, the book presents core topics such as market analysis, segmentation, branding and strategy through examples students recognize. Emphasis is on connecting foundational ideas to practical decision-making in Asian business contexts.

Instructors and students will find extensive material for discussion and coursework, with numerous cases that illustrate how marketing theory translates into real-world choices across diverse Asian markets.

• Paperback, 873 pages
• 6th Edition (2012)
• Publisher: Pearson Education South Asia Pte Limited
• ISBN-13: 9789810687977

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