Getting the Bugs Out traces the Volkswagen Beetle’s thirty-year story in the United States, showing how design choices and management decisions produced both notable successes and setbacks.

The narrative combines historical overview with business-minded analysis, explaining why the Beetle’s appeal changed over time and how leadership and design shifts influenced sales and reputation.

Published by John Wiley & Sons (2001), this hardcover volume (256 pages) offers a focused look at a single model’s cultural and commercial impact—of interest to automotive enthusiasts, historians, and readers studying corporate turnaround.

Highlights

• History of the Beetle in America
• Analysis of management decisions and design evolution
• Perspective on brand recovery and automotive strategy

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