Measure of a Leader introduces a behavior-based leadership system grounded in scientific research and real-world case studies. Management expert Aubrey Daniels flips traditional leadership advice by putting follower behaviors at the heart of influence and performance.

Drawing on examples from organizations like NASA, Roche, and Blue Cross, the book outlines clear indicators of effective leadership and shows how to shape messages that drive initiative, commitment, and reciprocity. Instead of abstract theories, it offers practical tools that managers can apply immediately to adapt their approach and build a lasting leadership legacy.

• Behavioral framework backed by empirical studies
• Step-by-step guidance to reinforce positive actions
• Case studies from leading companies
• Techniques to boost team commitment and momentum

By focusing on the tangible signs of follower engagement, readers gain a customizable playbook for elevating organizational performance and creating a culture of sustained growth.

We ship at a flat rate of $9.99 per order. Orders $45 and up ship free of charge.