The New Business Road Test provides a clear framework for evaluating new ventures with the 7 domains model. Entrepreneurs and executives learn to assess market attractiveness, industry dynamics, resource requirements and potential risks before committing time and capital.

This updated edition features fresh case studies that reflect recent shifts in global markets, a refined industry analysis checklist for sharper evaluation, and a companion website offering bonus tools and resources.

Key Highlights

• Step-by-step 7 domains evaluation framework
• Real-world case studies of successes and failures
• Revised industry analysis checklist
• Companion web resources for deeper insight

Ideal for anyone preparing a business plan or validating an opportunity, this guide helps weed out flawed ideas and focus on ventures with real potential.

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