Reality Check: Straight Talk About Sponsorship Marketing - Guide for Non-Profits

6388866

Reality Check: Straight Talk About Sponsorship Marketing - Guide for Non-Profits

Author(s): Brent Barootes, Janet Gadeski
Publisher: Hilborn Group, Limited
Binding: Paperback
Regular price $14.31
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Reality Check provides practical, step-by-step guidance for non-profit teams and sponsorship professionals seeking more productive sponsor relationships. The emphasis is on creating value for partners by offering tailored solutions rather than one-off requests.

Written in clear, actionable language with brief exercises, the book walks readers through essential processes: taking inventory and valuing assets, identifying the best prospects, running effective discovery sessions, crafting persuasive proposals, activating sponsorships, and fulfilling commitments.

Useful for fundraisers, event planners, sponsorship sales teams and program managers, the guide focuses on repeatable techniques and tools you can apply immediately.

  • Inventory & valuation methods
  • Prospecting & discovery techniques
  • Proposal development & activation tips
  • Fulfillment guidelines and measurement

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