Practical, hands-on workbook that teaches business owners how to plan and execute social media marketing across major platforms. It focuses on building a posting strategy, creating shareable content, and promoting posts effectively.

The book provides step-by-step guidance for Facebook, LinkedIn, Twitter, YouTube, Pinterest and local review sites like Yelp, with a brief introduction to Instagram and Snapchat. Each section offers clear action items and links to free online tools to simplify tasks.

Work through worksheets and templates to assemble a ready-to-use social media plan tailored to your business and chosen platforms — useful for small business owners, entrepreneurs, and marketing teams.

• Platform-specific marketing steps
• Posting strategy and content tips
• Worksheets and templates
• Links to free tools and resources

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