The Tipping Point examines how small, carefully targeted changes can trigger sweeping social transformations. Drawing on examples from business, marketing, and everyday life, the book explores why some ideas, products, and behaviours suddenly explode in popularity while others fade away.
The author explains the "tipping point" as the critical moment when an idea or trend crosses a threshold and spreads rapidly, much like an epidemic. Using memorable case studies, the book shows how subtle shifts in context, messaging, and the people involved can dramatically alter outcomes.
This engaging work helps readers think differently about influence, word-of-mouth, and how change really happens. It offers a fresh perspective for anyone interested in marketing, social change, innovation, or understanding why certain trends catch on.
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