In This I Know, advertising veteran Terry O'Reilly distills decades of marketing experience into an accessible guide for small businesses and entrepreneurs. Drawing on his award-winning career and insights from CBC Radio’s Age of Persuasion, he offers clear principles for standing out in crowded markets.

O'Reilly explores topics like defining the true nature of your business, leveraging counterintuitive thinking, and recognizing opportunities others miss. He emphasizes the power of the “extra inch” over the extra mile, showing how small changes can yield significant impact.

Key Takeaways

• Identify and exploit real market opportunities
• Apply counterintuitive strategies for better ROI
• Build genuine customer relationships
• Maximize impact on limited budgets

Whether you’re launching a startup or growing an existing venture, This I Know delivers practical tactics and inspiring case studies to help you compete with larger brands and achieve lasting results.

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