Advertising, Promotion, and other aspects of Integrated Marketing Communications

Advertising, Promotion, and other aspects of Integrated Marketing Communications

Advertising, Promotion, and other aspects of Integrated Marketing Communications

Author(s): Terence Shimp, J. Craig Andrews
Publisher: Cengage South-Western
Binding: Paperback
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New copy of Advertising, Promotion, and other aspects of Integrated Marketing Communications by Terence Shimp, J. Craig Andrews. - Paperback, Published by Cengage South-Western, ISBN-13: 9780357983973, ISBN-10: 0357983971.

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