HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Author(s): HBR
Publisher: Harvard Business School Press
Binding: Paperback
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New copy of HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) by HBR. - Paperback, Published by Harvard Business School Press, 224 pages, ISBN-13: 9781422189887, ISBN-10: 1422189880.

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